los angeles, california - july 1st 2017
i was thrilled to create for this event honoring the launch of Paul "PROD" Rodriquez's 10th shoe with NIKE - the pride that filled this space celebrating paul's incredible career accomplishment was entirely infectious - a true testament to his hard work and the family he has created for himself both inside and outside of the skating world.
we wanted the atmosphere to stay as masculine as possible --- lush + tropical greens, pops of white, unfinished wood, modern lines and a lot of hand poured concrete vases (because what is a skateboarding event without some concrete... am i right?)
congratulations paul + rachel, we were honored to be a part of your celebration! heres to many more!
host ( and one of my favorite humans ) : rachel metz
more from nike sb